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Thursday, June 09, 2005

She took a sip of her Mohito and looked around. Dusk Junkie’s was filling up slowly, the crowd gradually moving around her and Kristin as they sat on their own at the end of the bar. On the far side of the long room, the floor-to-ceiling iBoards glowed on the bar’s walls, blaring with videos and ads. On one of the screens, Esh saw the boys from FMCG prancing around in the video for their new single, ‘PollyGonnaRocka’, a tie-in for the latest Sneaker Store campaign. She watched, stunned as ever by how mystifyingly crap the video was and how successfully FMCG sold their product. They’d been so perfectly styled to bring out the Sneaker Store endorsement, the entire video synched to enhance the ‘Sneakers’ motif.



Soul Corporation
by Robert Collins


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